DICKIES® ANNOUNCES A NEW MOTORSPORTS SPONSORSHIP FOR 2007
Leading Workwear Brand Partners with Whitlock Motorsports

WOODBRIDGE, ON (Monday April 23, 2007) -

Williamson Dickies Canada Co. makers and distributors of Dickies®, the leading global workwear brand – announces today their partnership with Dave Whitlock and Whitlock Motorsports for the 2007 racing season.

“NASCAR is one of the fastest growing sports in North America with a phenomenally loyal fan base” said Dennis Bowie, President of Williamson-Dickie Canada Co. “We are excited about our new partnership with Dave Whitlock and Whitlock Motorsports. Dickies has been involved for over six years with NASCAR and three years with the Dickies 500 race in the U.S. We are looking forward to bringing that same excitement to the fans here in Canada.”

Whitlock Motorsports will race the #39 Dickies Dodge Charger in twelve events on the NASCAR Canadian Tire Series circuit in 2007. Dave Whitlock won two races in 2006 and boasts three National CASCAR Championships and continues to post top five finishes in the point standings each year. “Dickies is the perfect brand for the Whitlock team,” said Dave Whitlock, owner of Whitlock Motorsports. “Racing is all about hard work, dedication and endurance. The Dickies brand and the Whitlock team are great examples of all three.”

The NASCAR Canadian Tire Series 2007 consists of twelve events from Nova Scotia to British Columbia with the inaugural event taking place on Saturday May 26th at Hamilton’s Cayuga Speedway. The #39 Dickies/NMT Dodge Charger team look forward to the start of the season at this famed 5/8 mile oval, site of one of their two wins in 2006.

Williamson-Dickie Canada Co. is a subsidiary of Williamson-Dickie Manufacturing Company of Fort Worth, Texas. Since its beginnings in Forth Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with Dickies work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.

Williamson-Dickie Canada Co. is headquartered in Woodbridge, Ont. with a Canadian manufacturing plant located in Hanover, Ont.