Dickies to dress up
Mosport's NASCAR Canadian Tire Series race on
Father's Day Weekend
Williamson-Dickie Canada Co. and Mosport
International Raceway have reached an agreement that
will see the makers of the leading global workwear
brand become the title sponsor of the NASCAR
Canadian Tire Series race at Canada's largest
motorsports facility. The Dickies 200, presented by
Canadian Shield Anticrime Response Corporation, will
run as part of The Father's Day Doubleheader
Weekend, June 15-17.
"We are excited to be working with Mosport to
bring the new NASCAR Canadian Tire Series to the
country's premier permanent road racing circuit,"
said Bill McFarlane, Director, Marketing and Supply
Chain, Williamson-Dickie Canada Co. "We have a
strong partnership with Series driver Dave Whitlock,
sponsoring his #39 Dickies Dodge Charger, and we
think this is another great way to bring racing
excitement to NASCAR's Canadian fans," he said.
Dickies has been involved for over six years with
NASCAR and three years with the Dickies 500 race in
the U.S.
Williamson-Dickie Canada Co. is a subsidiary of
Williamson-Dickie Manufacturing Company of Fort
Worth, Texas. Since its beginnings in Forth Worth,
Texas in 1922, the Williamson-Dickie Manufacturing
Company has grown from a humble manufacturer of bib
overalls into a global brand powerhouse, with
Dickies work pants, shirts, denim, outerwear, school
uniforms, outdoor gear, medical and chefs apparel
and an extensive licensing program offering sturdy
head-to-toe clothing options for hardworking men and
women of all ages, professions, regions and
interests. Williamson-Dickie operates through
subsidiaries in North America, Canada and Europe as
well as exclusive distributorship around the world.
Their Canadian headquarters is in Mississauga,
Ontario, with a manufacturing plant located in
Hanover, Ontario.
"We are very pleased to be launching a new era in
stock car racing at Mosport with a marketing partner
like Dickies," said Myles Brandt, President and
General Manager, Mosport International Raceway. "Dickies
is an enthusiastic and committed supporter of
motorsports, and along with Canadian Shield
Anticrime Response Corporation will help us bring
our fans a great event on Father's Day weekend," he
said.
In addition to NASCAR Canadian Tire Series, the
Father's Day Doubleheader Weekend features two 400
km championship races (GS and ST) in the U.S. based
Grand-Am KONI Challenge and feature races in the
Toronto TireCraft 100 Ontario Formula Ford Challenge
(1600) and the Cup Lites.
Event #2, the Dickies 200, on the NASCAR Canadian
Tire Series Tour takes place this Father's Day
weekend at Mosport International Raceway on the
challenging, multi elevation, 4 km, 10 turn road
course.
Schedule of Events Saturday 10:05 - 10:35 NCATS
(NASCAR Canadian Tire Series) practice session 1
11:50 - 12:20 NCATS practice session 2 4:00 - 4:30
NCATS Qualifying session
Sunday 12 Noon NCATS Driver Autograph Session
1:30 p.m. Opening Ceremonies & Driver Introductions
2:05 p.m. National Anthems 2:15 - 4:00 Dickies 200
presented by Canadian Shield Anti-Crime
The #39 Dickies/Hamilton Tiger-Cat/NMT Dodge
Charger team of Dave Whitlock are prepared to
challenge for a podium finish after a disappointing
start in the season opener at Cayuga. "We look
forward to trying to improve on our fifth place
finish here last year," said Dave Whitlock. "With
Dickies being the title sponsor of the event we want
to run up front and give their guests something to
cheer about."